Harder than it Looks
Thermetrics customers and readers of this blog are aware that back on April 15th Measurement Technology NW's Thermal Division changed its name to Thermetrics.
We knew that implementing a company name change would require a huge amount of behind-the-scenes work, and we were right. But just like a family that’s lived in the same house for 30 years, it’s clear we underestimated the amount of “stuff” that needed to be moved. It’s amazing how many things accumulate over the years!
Looking back from today’s vantage point finds us five months into the Thermetrics name and by all accounts we’ve made good progress - but the “stuff” keeps coming…
New logo and business papers? Check
Website revised and updated? Check
New domain name, email addresses, and signature blocks? Check
Update all banking, shipping, registration and accounting records? Check
Re-label all equipment and designs with new Thermetrics ID marks? Check
Revise all the marketing literature? Hmmm, still working on that…
We’ve come to the realization that some marketing literature, such as past newsletters and customer profile stories, will have to retain the Measurement Technology NW name and logo. It’s too time consuming to go back and rebuild all those articles, and because the company has been in business since 1986 it’s good to hold onto a historical perspective. But for other marketing files, including a collection of product presentations and specification sheets, the Thermetrics re-branding is not yet complete.
So if you happen to download from the website or receive in your inbox a product spec sheet or presentation that uses the name “Measurement Technology NW” don’t be worried. We’re still moving!